Case study · Harm reduction
SafeCheck: $51K a month on Amazon with zero ad spend.
A harm reduction drug checking brand in a category where Amazon ads are not allowed. We grew it to $51K a month on organic search alone, in 3 months.
Monthly sales
$51.7K
Last 30 days
Growth
+301%
vs. the 30 days before
Units sold
1,366
10 pack, in 30 days
Search rank
#2
Page 1, main keyword
The challenge
No ads allowed. Strict rules.
SafeCheck makes fentanyl test strips. Amazon does not allow ads in this category, so every single sale had to come from organic search.
It is also a restricted category. One compliance mistake can take a listing down. So the listing had to rank high and stay live.
What we did
When you can’t buy traffic, you earn it.
No ads meant the listing itself had to do all the work: get found, win the click, and close the sale.
01
Get compliant first
We worked through the product compliance rules for this restricted category, so the listing could go live and stay live.
02
Build the full listing
We handled Brand Registry, listing images, and copy. Every image and line was written to win the click and the sale.
03
Rank without ads
We built the title, bullets, and backend search terms around the exact words buyers use. With no ads, that is how shoppers find you.
04
Scale to page 1
Over 3 months, the listing climbed into the top half of page 1 for the terms that matter, and sales grew to $51K a month.
The results
Page 1, with $0 in ads.
SafeCheck ranks #2 on page 1 for “fentanyl test strips,” with 700+ bought in the past month. Sales hit $51.7K in 30 days, up 301% from the month before. Not one dollar of it came from ads.
#2 on page 1
$51.7K in 30 days
1,366 units
Free audit
Want results like this?
We’ll look through your listings and ads and show you what we’d change. Zero cost.
Prefer email? eric@innovatebrands.net
