Case study · Wild bird seed
FreeBird: From 1 SKU to 4 and $59K a month with $14.5K profit.
A wild bird seed brand with one product. We researched the market, found the right new products to add, and built them out. The brand passed $59K in monthly sales, with $14.5K in profit.
Monthly sales
$59.2K
Sep 15 to Oct 14
Profit
$14.5K
24.1% margin
Product line
1 → 4
SKUs
Units sold
1,987
In 30 days
Where they started
One product. One ceiling.
FreeBird came to us selling a single bird seed blend. It sold well, but a one product brand can only grow so far.
Bird lovers buy again and again, and they want different blends for different birds. The brand needed more of the right products, not just more ads.
What we did
Grow the line, not just the ads.
The biggest win was not a bid change. It was finding the right products to add, then launching them the right way.
01
Research the market
We dug into search data and competitor listings to see what bird seed shoppers were buying, and where the gaps were.
02
Pick the right new products
From that research, we chose 3 new blends that fit the brand and had real demand behind them.
03
Build every listing out
Each new product got a full listing build: images, copy, and A+ content, made to match the brand and sell.
04
Grow the whole line
We ran ads across all 4 products and kept the brand profitable as it grew past $59K a month.
The product line
One blend became four.
Each blend is made for different birds, so one happy customer now has more reasons to come back.
The results
$59K in sales. $14.5K in profit.
From September 15 to October 14, FreeBird sold 1,987 units for $59,163 in sales and $14,503 in profit. That is a 24.1% margin and a 284% return. The top blend holds a 4.8 star rating with 500+ bought every month.
$14.5K profit
4.8 stars
Free audit
Want results like this?
We’ll look through your listings and ads and show you what we’d change. Zero cost.
Prefer email? eric@innovatebrands.net
