Case study · Potting soil
Frontier Soil: ACoS down 16 points while daily ad sales grew 4x.
Their top product got clicks but did not convert, and ads cost more than they earned. In about 5 months, we fixed the listing images and rebuilt the ads.
ACoS
37.4%
From 53.4%. Down 16 points.
Ad sales per day
$2,386
From $557. 4.3x more.
ROAS
2.68
From 1.87. Up 43%.
Sales per click
$3.01
From $2.66. Up 13%.
Before is May 1 to 31, 2026. After is Aug 23 to Sep 9, 2026. The two periods are different lengths, so we compare per day.
Where they started
Clicks, but not enough sales.
Frontier Soil makes potting mixes. Shoppers were clicking on their top product, but too few of them bought.
That made the ads expensive. In May, ACoS sat at 53%. For every $1 the ads brought in, they spent 53 cents.
What we did
Fix the page first. Then fix the ads.
More ad spend can’t fix a page that does not convert. So we started with the listing, then rebuilt the ads around what was working.
01
Fix the listing images
We dug into the search term reports to see what shoppers searched before they bought. Then we rebuilt the listing images around those needs. Conversion went up right away.
02
Cut the waste
We slashed bids on campaigns that spent money without selling.
03
Scale what sells
We took the keywords that converted best and gave each one its own exact match campaign.
04
Tune every campaign
We set bid modifiers for each campaign, so the budget goes to the spots on Amazon where it sells best.
The results
3x the spend. 4.3x the sales.
Ad spend per day went up 3x and ad sales per day went up 4.3x. More money went in, and each dollar worked harder. That is how ACoS dropped while the brand grew.
Before
After
“I was hesitant to work with an agency. I’ve always heard negative things. Innovate worked with us and delivered big time.”
Phil · Owner, Frontier Soil
Free audit
Want results like this?
We’ll look through your listings and ads and show you what we’d change. Zero cost.
Prefer email? eric@innovatebrands.net
